Societal marketing in Kuwait or anywhere else involves some kind of corporate response to social demands, the first step is to identify and classify the numerous social needs.
There are three categories of such needs. First, survival needs consist of the
various needs that are necessary for individual members of the social segment to
survive, such as food, shelter, and the preservation or restoration of one’s
health.
A second category is concerned with safety needs. These are the needs that are
necessary to protect the members of the social segment from external and
internal threats. Not only do nations have defense establishments for protection
from external threats, but they also enact and enforce laws to protect
individuals and groups from others in society. Such laws cover numerous areas
ranging from environmental protection to safeguarding individual liberties.
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